Walmart Marketplace fee calculator
Free, no sign-up, runs in your browser.
Walmart charges a referral fee by category and no monthly subscription, which makes it structurally cheaper than Amazon for a seller who already has fulfilment handled. The trade-off is approval: the marketplace is invite-based and the listing standards are stricter.
What {platform} charges
| Marketplace commission | 15% |
|---|---|
| Per-order fee | $0.00 |
| Payment processing | 0% + $0.00 |
| Monthly subscription | None |
The same product at three prices
One product — $29.99 list, bought for $8.00, $1.50 inbound, $0.50 other costs — priced at three points, because the fee rate you actually pay depends on the price.
| Price | Fees | Fee rate | Profit | Margin |
|---|---|---|---|---|
| $15.00 | $2.25 | 15% | $2.75 | 18.3% |
| $29.99 | $4.50 | 15% | $15.49 | 51.7% |
| $75.00 | $11.25 | 15% | $53.75 | 71.7% |
Notice the fee rate falls as the price rises. That is the fixed component — a per-order charge or an amortised subscription — spreading over a bigger sale. It is why a channel that looks expensive on a cheap item can be the cheapest on an expensive one.
How it compares
On this product at this price it places 7 of 9. WooCommerce (own store) leaves $3.33 more per unit. That gap is only part of the story: a marketplace brings traffic your own store has to pay for, so budget the advertising that replaces it before switching.
What to watch
No monthly fee means the per-unit cost does not fall with volume, so low-volume sellers do proportionally better here than on a channel with a subscription to amortise.
Questions
How much does Walmart Marketplace charge?
A referral fee of roughly 6% to 15% by category and nothing per month. On our $29.99 example the fee is $4.50, about 15%.
Is Walmart cheaper than Amazon?
Usually yes on fees, because there is no subscription and referral rates are comparable or lower. Volumes are also lower, so compare revenue rather than rates before moving inventory.
Is there a fulfilment option?
Walmart Fulfillment Services exists and prices similarly to FBA by size and weight. This calculator models the referral fee only — add WFS charges under “other costs” if you use it.
Rates on this page are the published schedules as of 2025-01-15 and are applied by the same code the calculator runs. Marketplaces reprice — confirm against your own seller dashboard before setting a price.